D&B Canada (formerly Dun & Bradstreet) and Creative Weblogging today announced the launch of a new blog to serve Canadian small business owners.
The blog, Small Biz Unplugged at http://smallbizunplugged.ca, is dedicated to supporting the Canadian small business owner with information on everything a small business owner in Canada would be dealing with. Topics include taxes, financing, business planning, expansion, startup, succession planning, marketing, cash flow management and managing human resources to name a few. All with an eye to the Canadian business landscape.
The blog is sponsored by D&B Canada. "One of D&B Canada's strategic priorities is to support small businesses and help them achieve their goals," says Laura Baker, Small Business Segment Manager of D&B. "With more and more business owners turning to blogs to find easy-to-read information, we felt it was important to provide the small business community with an educational blog on topics of interest and a forum to share information and best practices with each other."
As a sponsored blog, it is different from a standard company blog. How? It is not about D&B Canada. As a third-party blog, the topics are all chosen and written by the featured blogger, Greg Balanko-Dickson, who is independent of D&B Canada. Greg is an author and small business owner himself from Edmonton, Alberta. Greg notes, "I want the blog to reflect the range of issues that a small business owner must deal with from the perspective of an actual Canadian small business owner."
A sponsored blog is a great way for a company like D&B Canada, which is committed to serving its market better, to reach out to the small business community using today's new media of blogs. In addition, some of D&B Canada's tips and advice for small business owners will be featured from time to time on the blog. The blog is part of the Creative Weblogging network, which provides all the technology and blog management expertise. "With our flexible blogging systems and organization of talented bloggers from across the globe, we are able to reach regional segments of the blogosphere, such as with a Canadian-specific blog like Small Biz Unplugged," says Torsten Jacobi, CEO of Creative Weblogging.
About The D&B Companies of Canada Ltd.
D&B (NYSE: DNB), formerly Dun & Bradstreet, is the worlds leading provider of business information and has been enabling business-to-business commerce for more than 165 years. D&B owns detailed information on over 108 million businesses worldwide including more than 1.5 million businesses in Canada. D&B helps organizations of all sizes minimize risk in their accounts receivable portfolio, optimize opportunity within their existing customer base, identify potential customers with a high propensity to purchase, identify companies with a high level of financial stability, leverage their supply chain to reduce expenses, and meet legislative compliance expectations. Small business owners can purchase D&B credit reports online instantly at http://www.dnbexpress.ca and pay with their credit card.
The D&B database is powered by a patented data quality process called DUNSRightTM which helps ensure accurate, timely and consistent information on businesses in over 180 countries, in 95 languages or dialects, and representing 181 monetary currencies. At D&B we collect, aggregate, edit, and verify data from thousands of sources daily so that our customers can use the information to make profitable decisions. D&Bs ability to turn an enormous stream of data into quality business information is what sets us apart from our competitors.
Learn more about D&B at http://dnb.ca or call 1.800.INFO.DNB.
Contact:
Media Relations
Karen Payton
905.568.6288
Small Business Solutions
Laura Baker
905.568.5820
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